[1]
González Urbán, M.G. 2022. Recognizing customer journey mapping as key to generating accurate, innovative, and customer-focused marketing strategies in Mexico. The Anáhuac Journal. 22, 1 (Jun. 2022), Págs. 98–117. DOI:https://doi.org/10.36105/theanahuacjour.2022v22n1.04.