PANARINA, E. The impact of customer and entrepreneur oriented marketing on business performance: an empirical evidence of SMEs in Russia. The Anáhuac Journal, [S. l.], v. 23, n. 1, p. Págs. 40–61, 2023. DOI: 10.36105/theanahuacjour.2023v23n1.02. Disponível em: https://revistas.anahuac.mx/index.php/the_anahuac_journal/article/view/2027. Acesso em: 20 may. 2024.