“The Impact of Customer and Entrepreneur Oriented Marketing on Business Performance: An Empirical Evidence of SMEs in Russia”. The Anáhuac Journal 23, no. 1 (June 28, 2023): Págs. 40–61. Accessed June 30, 2025. https://revistas.anahuac.mx/index.php/the_anahuac_journal/article/view/2027.