Mercadotecnia integral y branding. Sintaxis, [S. l.], p. 65–82, 2021. DOI: 10.36105/stx.2021edesp50aniv.04. Disponível em: https://revistas.anahuac.mx/index.php/sintaxis/article/view/1026. Acesso em: 29 jun. 2025.