Sintaxis. Revista científica del Centro de Investigación para la Comunicación Aplicada is a publication by the Research Center for Applied Communication (CICA) of the School of Communication at Universidad Anáhuac.

It is issued biannually and is aimed at researchers, academics, professionals and communication scholars.

The magazine’s mission is to publish articles originating from the work carried out by researchers around topics of interest for the development and improvement of society, culture, democracy, technology, innovation, institutions, organizations; also that they contain a communicative view set on social reality where knowledge and the views of different disciplines may converge, but highlighting the essence of communication, which emerges from each problem that is researched.

 

Convocatoria de publicación - Número 14

2024-03-21

Fecha límite de recepción de artículos: 16 de agosto de 2024

Fecha de publicación: Enero 2025

Tema Monográfico: Nuevos paradigmas de la Comunicación y la Inteligencia Artificial

No. 12 (2024): Research and applications of visual methods

Visual methods face a unique research problem, namely, the distinction between the real and the virtual as a matter that implies understanding the very meaning of things. Perhaps it is more forceful to point out the distinction between reality and fiction, given that the virtual can be objected to as a dimension of the real. The distinction between the real and the virtual is a classic problem that has had different variants and ways of approaching it, which, for this reason, draws the attention of men of art, science, politics, religious men, educators, etc. Indeed, since ancient times there has been concern about the effective way of transmitting knowledge, experiences, and cultural values. The issue of the graphic representation of knowledge is important in itself, but not only is knowledge the ultimate explanation that moves people to question the virtual, perhaps what drives the interest of all sectors of society is the meaning that You can communicate through the virtual. The question that asks about meaning would encompass the distinction between the real and the virtual through truth. Behind the distinction between the virtual and the real is the concern for the symbolic elements that cover the truth that is transmitted. The history of image studies has had detractors and fervent followers.

In this edition of Sintaxis Magazine, research is presented that is based on the implementation of visual methods, from which emerges the possibility of thinking about a visual anthropology as a framework of reference for communication.

The first article in this edition is titled, The visual representation of the hologram: a comparative approach to its political and social uses, page 15

The second article is called, Digital devices: usage profiles and ways of appropriating a place. Numerical devices: profils d’usage et modes de s’approprier un lieu, page. 29

The third article is titled, Documenting through the visitor's perspective: a service-learning experience in the SOS Children's Villages NGO, page. 42

The fourth article is called, Implications of photography’s computational turn for visual methods, p. 56

The fifth article is titled, Lived experience and virtual reality: visual method of analysis based on video recordings and the Valence-Arousal diagram, page. 68

The sixth article is titled, Analysis of the organizational culture of the company Genesem Inc. from the perspective of visual anthropology, page. 86

The seventh article is titled, Garder trace, rendre compte d’une œuvre d’art vivant transmédiatique: une approche diegétique des dispositifs de prélèvement et de médiation, page. 98

The eighth article is titled, Des choix photographiques comme révélateur d’un ressenti en espace urbain, page. 114

The ninth article is titled, Gathering and highlighting intangible cultural heritage in an outlying neighborhood through audiovisual methods. A Learning-Service experience from design studies, page. 130

The tenth article is titled, Contemporary pandemic narratives and COVID 19: staging as a strategy and visual method in the press, page. 142

The eleventh and last article of this edition is titled, Ultraprocessed Cereals: A study of visual methods on their communication in networks, comparative between France and Mexico: Use of collaborative camera and eye tracking, page. 154

Published: 2024-02-23

Carta de los Editores

Rogelio Del Prado Flores, Rebeca-Illiana Arévalo-Martínez

11-14

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