Women executives job performance in the tourism industry: the use of social media and digital competences
Article Sidebar
Main Article Content
Abstract
The use of social networks is inevitable in work environments. Research findings show the effect of social media on employee job performance (Pavithra and Deepak, 2021). This research aims to understand the impact of the use of social networks and digital competences on the job performance of women executives in the tourism sector. With data obtained from women in this sector, a study and analysis of the factors versatility in use, concerns or fears, and use at work, was carried out to evaluate job performance and the incidence of digital competences. The methodology used was Partial Least Squares structural equation models (PLS-SEM) with the purpose of verifying the theoretical model related to job performance, which is explained through digital competence, versatility, concerns, and uses of social networks. The main contribution of the study lies in the approach to understanding job performance, specifically of women executives, who faced different challenges during the COVID-19 pandemic, taking advantage of social networks to improve their activities.
Downloads
PLUMX Metrics
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional.
References
Abou-Shouk, M. y Hewedi , M. (2016). «Antecedents and Consequences of Social Media Adoption in Travel and Tourism: evidence from Customers and Industry». International Science Index, Economics and Management Engineering, 10 (2).
Ahmedshina, F. (2021). «21st Century skills and the new literacy: the gender gap». Mental Enlightenment Scientific-Methodological Journal, 2, 1-11.
Aires, L., Dias, P., Azevedo, J., Rebollo, M. y García-Pérez, R. (2014). «Education, digital inclusion and sustainable online communities». En Miranda Azeiteiro, U., Leal Filho, W. y Caeiro, S. (eds.), E-Learning and Education for Sustainability, vol. 35, Peter Lang.
Arango-Morales, A. J., Delgado-Cruz, A. y Tamayo-Salcedo, A. L. (2019). «Digital competence of tourism students: explanatory power of professional training». European Journal of Investigation in Health, Psychology and Education, 10 (1), 310-326.
Babu, S., Hareendrakumar V.R. y Subramoniam, S. (2020). «Impact of Social Media on Work Performance at a Technopark in India». Metamorphosis, 19 (1), 59-71. https://doi.org/10.1177/0972622520962949
Bailenson, J. (2021). «Nonverbal Overload: A Theoretical Argument for the Causes of Zoom Fatigue». Technology, Mind, and Behavior, 2 (1). https://doi.org/10.1037/tmb0000030
Berraies, S. (2019). «The effect of enterprise social networks use on exploitative and exploratory innovations: mediating effect of sub-dimensions of intellectual capital». Journal of Intellectual Capital. https://doi.org/10.1108/JIC-02-2019-0030
Bohlander, G., Snell, S. y Morris, S. (2018). Administración de recursos humanos. Cengage Learning.
Bouzas, A. y Reyes, G. (2019). «Gestión del talento humano» (archivo de audio). Repositorio
Universitario Instituto de Investigaciones Económicas, UNAM. http://ru.iiec.unam.mx/id/eprint/4805
Camarinha, A., Abreu, A. J., Angélico, M. J., Ferreira da Silva, A. y Teixeira, S. (2021). «Un análisis de contenido de las redes sociales en el turismo durante la pandemia de Covid-19». En Carvalho, J.V. de, Rocha, Á., Liberato, P., Peña, A. (eds). Advances in Tourism, Technology and Systems. ICOTTS 2020. Smart Innovation, Systems and Technologies, vol 208. Springer. https://doi.org/10.1007/978-981-33-4256-9_49
Cepeda Carrión, G. y Roldán Salgueiro, J. (2005). «Aplicando en la práctica la técnica PLS en la administración de empresas». Investigación en la Universidad de Sevilla.
Comisión Europea. (2006). Recomendación del Parlamento Europeo y del Consejo, de 18 de diciembre de 2006, sobre las competencias clave para el aprendizaje permanente. (2006/962/CE), Diario Oficial del Parlamento Europeo, L 394/10.
https://eur-lex.europa.eu/legal-content/ES/TXT/PDF/?uri=CELEX:32006H0962&from=ES
Chiavenato, I. (2000). Administración de Recursos Humanos. El capital humano de las organizaciones. (2.a ed.). Mc.Graw-Hill.
Chiavenato, I. (2009). Administración de Recursos Humanos. El capital humano de las organizaciones. (6.a ed.). Mc.Graw-Hill.
Chiavenato, I. (2017). Administración de Recursos Humanos. El capital humano de las organizaciones. (10.a ed.). Mc.Graw-Hill.
Chin, W. (1998). «The partial least squares approach to structural equation modeling». Modern Methods for Business Research, 295 (2), 295-336.
De Faria Mello, F.A. (2004). Desarrollo organizacional: enfoque integral. Editorial Limusa.
Dehghani, E. y Fadavi, J. (2021). «Analyzing the Outcomes of Utilizing Virtual Social Networks in Family Ties». International Journal of Social Sciences, 11 (3).
Dessler, G. y Varela, R. (2011). Administración de recursos humanos. Enfoque Iberoamericano (5.a ed.). Pearson Educación.
Dijkstra, T. y Henseler, J. (2015). «Consistent and a symptotically normal PLS estimators for linear structural equations». Computational Statistics and Data Analysis, vol. 81, 10-23. https://doi.org/10.1016/j.csda.2014.07.008
Durán, J. y Araya, J. (2020). «Teletrabajo: Motivación y desempeño laboral en Costa Rica en el contexto de la pandemia del COVID-19». Cuadernos de Administración, 1(1), 15-28.
Duroy, D., Gorse, P. y Lejoyeux, M. (2014). «Characteristics of online compulsive buying in Parisian students Addict». Addictive Behaviors, 39 (12), 1827-1830. «Encuesta de Percepción del Riesgo Cibernético en Latinoamérica 2019». (2019).
Marsh y Microsoft. https://www.anuarioseguros.lat/admin/storage/files/MARSH_2.pdf
Fayaz, A., Ayaz, A., Amjad, I. y Abaid, U. Z. (2021). «How socially anxious people become compulsive social media users: the role of fear of negative evaluation and rejection». Telematics and Informatics, 63.
https://doi.org/10.1016/j.tele.2021.101658
Ferrari, A., Punie, Y. y Redecke, C. (2012). «Understanding Digital Competence in the 21st Century: An analysis of current frameworks» (pp. 79-92). En Ravenscroft, A.,
Lindstaedt, S., Kloos, C.D. y Hernández-Leo, D. (eds.). 21st Century Learning for 21st Century Skills. Springer.
Garry Wei-Han, T., Voon-Hsien, L. y Keng-Boon, O. (2018). «The interactive mobile social media advertising: An imminent approach to advertise tourism productsand services?». Telematics and Informatics, vol. 25, núm. 8, 2270-2288.
https://doi.org/10.1016/j.tele.2018.09.005
Gisbert, M. y Esteve, F. (2011). «Digital learners: la competencia digital de los estudiantes universitarios». La cuestión universitaria, (7), 4859. http://polired.upm.es/index.php/lacuestionuniversitaria/article/view/3359/3423
González Sanmamed, M., Muñoz Carril, P. y Álvarez de Sotomayor, I. (2017). «Factors which motivate the use of social networks by students». Psicothema, 29 (2), 204-210. https://doi:10.7334/psicothema2016.127
Gretzel, U., Fuchs, M., Baggio, R., Hoepken, W., Law, R., Neidhardt, J., Pesonen, J., Zanker, M. y Xiang, Z. (2020). «e-Tourism beyond COVID-19: a call for transformative research». Information Technology & Tourism, vol. 22, 187-203.
https://doi.org/10.1007/s40558-020-00181-3
Gutiérrez, I. (2014). «Perfil del profesor universitario español en torno a las competencias en tecnologías de la información y la comunicación». PixelBit. Revista de Medios y Educación, 51-65. https://www.redalyc.org/pdf/368/36829340004.pdf
Hair, J. F., Hult, G. T. M., Ringle, C. M. Sarstedt, M. (2021). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (3.a ed.). Sage.
Henseler, J., Dijkstra, T., Sarsted, M., Ringle, C., Diamantopoulos, A., Straub, D., … y Calantone, R. (2013). «Common Beliefs and Reality About PLS: Comments on Rönkkö and Evermann». Organizational Research Methods, 17 (2), 182-209.
https://doi.org/10.1177/1094428114526928
Indacochea, B. Á., Porraspita, D. A. y Ganchozo, B. I. (2018). «El desempeño laboral: un problema social de la ciencia». Didáctica y Educación, 9( 2), 147-158. https://dialnet.unirioja.es/servlet/articulo?codigo=6596591
International Labour Organization (ILO). (2019). ILO Centenary Declaration for the Future of Work. https://www.ilo.org/wcmsp5/groups/public/---ed_norm/---relconf/documents/meetingdocument/wcms_711674.pdf
International Labour Organization (ILO). (2020). «ILO monitor : COVID-19 and the world of work: updated estimates and analysis» (en línea) (1.a ed.). ILO.
Kim, W., Li, J. y Brymer, R. (2016). «The impact of social media reviews on restaurant performance: the moderating role of excellence certificate». International Journal of Hospitality Management, 55, 41-51. https://doi.org/10.1016/j.ijhm.2016.03.001
Kock, N. y Moqbel, M. (2021). «Social Networking Site Use, Positive Emotions, and Job Performance». Journal of Computer Information Systems, 61 (2), 163-173.
Kock, N., Moqbel, M., Barton, K. y Bartelt, V. (2018). «Intended continued use social networking sites: Effects on job satisfaction and performance» (pp. 472-493). En Social Issues in the Workplace: Breakthroughs in Research and Practice. IGI Global.
Kyungsuk, H., Taegoo, T. K., Osman, M. y Gyehee, L. (2017). «An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers». Tourism Management, 63, 170-178.
Laar, E. van, Deursen, A. van, Dijk, J. van y Haan, J. de (2017). «The relation between 21st-century skills and digital skills: a systematic literature review». Computer and Human Behavior, 72, 577-588. https://doi.org/10.1016/j.chb.2017.03.010
Larraz Rada, V. (2013). «La competència digital a la Universitat». Tesis doctoral. http://hdl.handle.net/10803/113431
Leon, R. D., Rodríguez-Rodríguez, R., Gómez-Gasquet, P. y Mula, J. (2017). «Social network analysis: A tool for evaluating and predicting future knowledge flows from an insurance organization». Technological Forecasting and Social Change, 114, 103-118. http://dx.doi.org/10.1016/j.techfore.2016.07.032
Macías González, G. G. (2017). «Análisis de las redes sociales de las mujeres trabajadoras. El caso de la labor de investigación». Revista VivatAcademia. https://doi.org/10.15178/va.2017.138.56-76
Marco-Lajara, B., Zaragoza-Sáez, P., Claver-Cortés, E., Úbeda-García, M. y García-Lillo, F. (2017). «Tourist districts and internationalization of hotel firms». Tourism Management, 61, 451-464. https://doi.org/10.1016/j.tourman.2017.03.015
Mazman, S. G. y Usluel, Y. K. (2010). «Modeling educational usage of Facebook».
Computers & Education, 55 (2), 444-453. https://doi.org/10.1016/j.compedu. 2010.02.008
Meske, C., Wilms, K. y Stieglitz, S. (2019). «Enterprise social networks as digital infrastructures-understanding the utilitarian value of social media at the workplace».
Information Systems Management, 36 (4), 350-367. https://doi.org/10.1080/10580530.2019.1652448
Milkovich, G. T. y Boudreau, J. W. (1994). Dirección y administración de recursos humanos: un enfoque de estrategia. Addison-Wesley Iberoamericana, 722-722.
Nilasari, B. (2020). «The impact of social media on employee work performance with trust as a mediation variable». Jurnal Manajemen, 24 (2), 298-312. https://doi.org/10.24912/jm.v24i2.649
Nunnally, J. (1978). Psychometric theory. MacGraw Hill.
Organización Mundial del Turismo (OMT). (2021). Informe mundial sobre las mujeresen el turismo (2.a ed.). OMT. https://doi.org/10.18111/9789284422753
Palací, F. (2005). Psicología de la Organización. Pearson Educación
Panas, G., Vasiliadou, S. y Halkiopoulos, C. (2020). «Data Analysis Evaluation of Web Technologies Enhancing Communication in Tourism Industry: Case Study in Kefalonia Island» (pp. 171-187). En Cultural and Tourism Innovation in the Digital Era,6.a Conferencia Internacional IACuDiT, Atenas, 2019. Springer.
Pavithra, S. y Deepak, K. (2021). «The effect of social media on employees’ job performance with reference to information technology (IT) sector in Bangalore». Materials Today: Proceedings. https://doi.org/10.1016/j.matpr.2020.11.067
Pettersson, F. (2018). «On the issues of digital competence in educational contexts – a review of literature». Education and Information Technologies, 23, 1005-1021.
Porat, E., Blau, I. y Barak, A. (2018). «Measuring digital literacies: junior high-school students’ perceived competencies versus actual performance». Computers & Education, 126, 23-26. https://doi.org/10.1016/j.compedu.2018.06.030
Rajahonka, M. y Villman, K. (2019). «Women Managers and Entrepreneurs and Digitalization: On the Verge of a New Era or a Nervous Breakdown?». Technology Innovation Management Review, 9 (6), 14-24.
Rana, T. y Azhdar, K. (2021). «The effect of social media on firm performance». Computers in Human Bahavior, 115, 105-174. https://doi.org/10.1016/j.chb.2017.09.026
Rebollo-Catalán, Á., Mayor-Buzón, V. y García-Pérez, R. (2017). «Competencias digitales de las mujeres en el uso de las redes sociales virtuales: diferencias según perfil laboral». Revista de Investigación Educativa, 35(2), 427-444.
https://doi.org/10.6018/rie.35.2.270881
Reichstein, C. y Härting, R.-C. (2018). «Potentials of changing customer needs in a digital world – a conceptual model and recommendations for action in tourism». Procedia Computer Science, 126, 1484-1494.
https://doi.org/10.1016/j.procs.2018.08.120
Riemer, K. y Johnston, R. (2017). «Clarifying ontological inseparability with Heidegger’s analysis of Equipment». Management Information Systems Quarterly, 41, 1059–1081. https://dl.acm.org/doi/10.25300/MISQ/2017/41.4.03
Robbins, P. y Judge, T. (2013). Comportamiento organizacional. Pearson.
Sakshi, Tandon, U., Ertz, M. y Bansal, H. (2020). «Social vacation: Proposition of a model to understand tourists’ usage of social media for travel planning».
Technology in Society, 63. https://www.sciencedirect.com/science/article/pii/S0160791X20305893
Sedghi Jalal, A., Fathi, S. y Sedghi Jalal, A. (2015). «The Influence of Virtual Social Networks on Couples’ Lifestyle». National Conference on Family Psychology, 28.
Serna, H. (1999). Gerencia estratégica: planeación y gestión-teoría y metodología. 3R Editores.
Shawky, S., Kubacki, K., Dietrich, T. y Weaven, S. (2020). «A dynamic framework for managing customer engagement on social media». Journal of Business Research, 121, 567-577. https://doi.org/10.1016/j.jbusres.2020.03.030
Sotomayor-Preciado, A. y Espinoza-Carrión, F. (2021). «Impacto en la salud mental de los adultos mayores post pandemia COVID-19», Polo del Conocimiento, 6 (9).
Sousa, M. y Rocha, A. (2019). «Digital learning: Developing skills for digital transformation of organizations». Future Generation Computer Systems, vol. 91, 327-334, https://doi.org/10.1016/j.future.2018.08.048
Topaloglu, M., Caldibi, E. y Oge, G. (2016). «The scale for the individual and social impact of students’ social network use: the validity and reliability studies». Computers in Human Behavior, 61, 350-356. https://doi.org/10.1016/j.chb.2016.03.036
UN Women. (2020a). Addressing the economic fallout of COVID-19: Pathways and policy options for a gender-responsive recovery. UN Women. https://www.unwomen.org/sites/default/files/Headquarters/Attachments/Sections/Library/Publications/
/Policy-brief-Addressing-the-economic-fallout-of-COVID-19-en.pdf
UN Women. (2020b). From insight to action. Gender equality in the wake of COVID-19.
World Bank Group. (2017). Tourism for development. Women and Tourism. Designing for Inclusion. The World Bank Group. https://openknowledge.worldbank.org/bitstream/handle/10986/28535/IFC_Women%20and%20Tourism%20final.pdf?sequence=1&isAllowed=y
World Tourism Organization (WTO). (2019). Global Report on Women in Tourism. World Tourism Organization. https://www.e-unwto.org/doi/book/10.18111/9789284420384
Yuan, S., Yanjun, L., Justin, Z., Jindi, F., Feng, H., Yiming, X. y Qi, S. (2021). «Dark side of enterprise social media usage: a literature review from the conflict-based perspective». International Journal of Information Management., 61. https://doi.
org/10.1016/j.ijinfomgt.2021.102393
Zenker, S. y Kock, F. (2020). «The Coronavirus Pandemic: A Critical Discussion of a Tourism Research Agenda». Tourism Management, 81. https://doi.org/10.1016/j.tourman.2020.104164
Zito, M., Ingusci, E., Cortese, G., Giancaspro, M., Manuti, A., Molino, M., Signore, F. y Russo, V. (2021). «Does the End Justify the Means? The Role of Organizational Communication among Work-from-Home Employees during the COVID-19 Pandemic». International Journal of Environmental Research and Public Health 18(8), 3933. https://doi.org/10.3390/ijerph18083933