Identification of competitive advantages for Mexican SMEs in emerging markets: results of a bibliometric study

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The Anáhuac Journal
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Published: Jun 16, 2022
DOI: https://doi.org/10.36105/theanahuacjour.2022v22n1.02
Keywords:
emerging market, competitive advantage, bibliometric analysis

Main Article Content

Jesús Humberto Lara Félix
Universidad de Guadalajara, México
Fernando Javier Cervantes Aldana
Universidad Nacional Autónoma de México

Abstract

The purpose of this study is to identify specific areas of opportunity for Mexican SMEs in emerging markets to implement them as a competitive advantage. This as a consequence of the adverse scenarios faced by these small and medium economic units. The implemented method was a bibliometric analysis using the Scopus (n/d) and Web of Science (n/d) search engines, in addition of using the VOSviewer (n/d) software as a strategic analysis. The keywords used were «emerging market» and «SMEs» searched in the titles, abstracts and keywords of the documents selected by the refinement criteria applied. In addition, only some thematic areas were considered as well as only the years 2017-2021, which resulted in 556 documents. Among the findings, it turned out that SMEs are a relevant object of study for various scientific disciplines today, and the behavior of these economic units is being studied in the face of globalization, strategic collaborative networks and business innovation. To conclude, companies must have an open perspective to new ways of doing business; the globalization experienced today can represent either a problem or an opportunity to grow and turn it into a competitive advantage. It will all depend on the point of view of the decision makers in these org anizations.

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How to Cite
Lara Félix, J. H., & Cervantes Aldana, F. J. (2022). Identification of competitive advantages for Mexican SMEs in emerging markets: results of a bibliometric study. The Anáhuac Journal, 22(1), Págs. 36–65. https://doi.org/10.36105/theanahuacjour.2022v22n1.02
Issue
Vol. 22 No. 1 (2022): The Anáhuac Journal, Vol. 22, num. 1 First Semester
Section
Artículos
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

This work is licensed under a Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional.

 

Author Biographies

Jesús Humberto Lara Félix, Universidad de Guadalajara, México

Jesús Humberto Lara Félix es licenciado en Mercadotecnia por la Universidad Autónoma de Sinaloa y maestro en Administración Estratégica por la Facultad de Contaduría y Administración. Se desempeña también como docente de la licenciatura en Mercadotecnia en las áreas de investigación y comportamiento del consumidor. Actualmente cursa el doctorado en Ciencias Administrativas en la Universidad de Guadalajara, en Zapopan, Jalisco.

Fernando Javier Cervantes Aldana, Universidad Nacional Autónoma de México

Fernando Javier Cervantes Aldana obtuvo su doctorado en Mercadotecnia en la Universidad de Texas en Austin; tiene el grado de maestro y licenciado en Administración por la Universidad Nacional Autónoma de México (UNAM). Ha sido catedrático en varias Universidades tanto de México como del extranjero. En la Universidad de Texas, campus San Antonio, fue profesor visitante en dos ocasiones. Ha impartido cursos en la Universidad Nacional del Sur, en Bahía Blanca, Argentina, en tres ocasiones. También ha sido catedrático del Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM), la Universidad de las Américas, Ciudad de México, y la Universidad Anáhuac del Norte, entre otras. Actualmente es profesor investigador en la División de Investigación de la Facultad de Contaduría y Administración de la UNAM.

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