Comprehensive marketing and branding
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Abstract
In this article, we show contributions made from three perspectives. These have a special impact in the relation of the academy with the industry. We also make a reflection from the conceptual frame of marketing and branding and its landing in interventions from social responsibility. The strategies that come out from the topics just mentioned, are performed by the Communication Faculty. This Faculty is characterized for its role as fundamental actor in diverse fields of knowledge. We consider this presence in the formation of professionals in communication, media, advertising and especially in marketing which has supplied fundamental aspects to this sector.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The author keeps the property rights with no restriction whatsoever and guarantees the magazine the right to be the first publication of the work. The author is free to deposit the published version in any other medium, such as an institutional archive or on his own website.
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