CONTENTS
Life-gambling: Metaphor Elicitation in Consumers during the COVID-19 Pandemic.
Esteban Salinas-Mercado, Julieta Mercado-González, Karla Barajas-Portas. Pgs. 12-35

Identification of competitive advantages for Mexican SMEs in emerging markets: results of a bibliometric study.
Jesús Humberto Lara Félix, Fernando Javier Cervantes. Pgs. 36-65

Strategies for exports of Mexican companies in the food industry vis a vis COVID-19.
Minerva Evangelina Ramos Valdés, Ana Valeria Guajardo García, Diana Carolina López Jasso, Diego Puente Ortiz, Lizbeth González Villegas. Pgs. 66-97

Recognizing customer journey mapping as key to generating accurate, innovative, and customer-focused marketing strategies in Mexico.
Mónica Guadalupe González Urbán. Pgs. 98-117

Women executives job performance in the tourism industry: the use of social media and digital competences.
Luz María Moyano Castolo, Rocío Mendoza Castillo, Edgar Faugier Fuentes, Karla Barajas Portas. Pgs. 118-150