Las criptomonedas como catalizadores de la inclusión financiera en América Latina
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La inclusión financiera es un desafío significativo en América Latina, por lo que resulta relevante proponer nuevos enfoques y modelos de negocio que ayuden a cerrar la brecha de acceso a servicios financieros para los segmentos menos atendidos. En esta línea, evaluamos la intención de uso de una plataforma para comprar criptomonedas como activo de inversión, para personas que invierten en instrumentos alternativos como estos, en donde el elemento innovador constituye que las criptos pueden darse en préstamo a personas vulnerables con tasas convenientes para ambas partes. De esta forma, con base en el modelo de la teoría unificada de aceptación y uso de tecnología o UTAUT de adopción tecnológica, los resultados muestran que la influencia social y la confianza son las variables que explican en mayor medida la intención de su uso. Los hallazgos de este estudio generan nueva evidencia para el desarrollo de modelos de negocio innovadores, así como una contribución pertinente para la política pública en relación con el desarrollo del ecosistema fintech en América Lat ina.
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